Cookies and cache

What these words mean

A cookie is a small file a website asks your browser to keep, usually so the site can recognise the same browser later. Local storage does a similar job with a different mechanism. The cache is a copy of files such as images, styles, and video that your browser or a delivery network keeps so pages load faster the next time.

Your choice comes first

This site advertises on Google, and it uses Google Ads cookies to work out which adverts actually lead to a phone call. Those cookies are switched off when you arrive. Nothing is written to your browser for advertising, and no advertising identifiers are sent to Google, unless you press Accept on the notice at the bottom of the page.

If you press Reject, the advertising tag still loads but runs in a restricted mode: it sets no cookies, and any advert click identifier in the web address is stripped before anything is sent. We remember that you said no, so the notice does not follow you around the site.

You can change your mind whenever you like using the cookie preferences link, which also sits at the bottom of every page.

What this site stores if you accept

Pressing Accept allows Google's advertising tag to set the following. We do not control the exact list, because Google sets it, but this is what it amounts to in practice:

• _gcl_au — set by Google Ads on this domain to link an advert click to a later phone call or form submission. It typically lasts about 90 days.
• _gcl_aw, _gcl_dc and similar — set only if you reached this site by clicking one of our adverts, so that click can be matched to a conversion. Also around 90 days.
• Cookies set by google.com and doubleclick.net — Google may set these in your browser for advert measurement and personalisation. They are governed by Google's own policies, not ours.

What Google receives is that a visit, a call button press, a text button press, or a completed request form happened, and which advert it can be traced to. We do not send Google your name, your phone number, your location, or the notes on your request.

What this site stores either way

• jb-consent — a local storage entry holding one word, granted or denied, so we know what you chose and do not ask again. It says nothing about you, and it stays on your device.

Our host may also set short lived security or load balancing values needed to serve the page and to protect against abuse. These are strictly necessary, are not used to track you across sites, and the site cannot function without them.

The request form

The form on the contact page posts to our own server. It does not place a cookie, but it does send us what you typed, and the submission is recorded on our server together with your IP address. The privacy policy explains what we do with that.

Caching

Images, fonts, styles, and the background film on the home page are cached by your browser and by the content delivery network in front of our site. Caching is why the page feels quick on a second visit, and why the film can play smoothly while you scroll. Cached files sit on your own device and expire on their own.

If you ever see an out of date version of a page, a hard refresh normally fixes it. On most desktop browsers that is Control and F5, or Command and Shift and R on a Mac.

Clearing what is stored

Every browser lets you clear cookies, local storage, and cache from its privacy or history settings, and lets you block storage for individual sites. Clearing ours means the cookie notice appears again on your next visit, because the record of your choice is one of the things you cleared. Nothing about your service request depends on it.

You can also opt out of personalised Google advertising across every site, not just this one, at myadcenter.google.com.

Do Not Track and Global Privacy Control

We treat a Global Privacy Control signal as an instruction not to share your data for targeted advertising, and advertising storage stays denied for that visit. Browser Do Not Track headers are not a recognised standard and Google does not act on them, so the meaningful control here is the Reject button, which we do act on.

Google Maps on the request form

Nothing from Google Maps loads until you press “Check it on Google Maps” or “Use my current location” on the request form. When you do, the map comes from Google, which may set its own cookies under its own policy.

Fonts

This site loads its typefaces from Google Fonts, which means your browser makes a request to Google to fetch them. That request is subject to Google's own privacy terms. Apart from Google Fonts, the Google advertising tag, and Google Maps when you ask for it, no other third party is contacted by this site.

Contact

Questions about anything on this page: judgebatteries@gmail.com, or (347) 401-7538.